1) The widely circulated image of a Prime Minister carrying broom AND actually cleaning the street, [not just holding for kodak moment] will remain in the public psyche for long as positive message and continue to motivate.
2) Cool iphone/android apps allows us to organize and work in teams across cities towards the mission goal.
3) Sports and entertainment icons alike, from Sachin Tendulakar to Aamir Khan taking the challenge head on, descending on Mumbai streets and quietly playing their part...
All this is commendable and deserves much admiration and must be continued. At the same time I would like add another dimension and propose a new type of clean India movement. Cleaning India of unaccountable public officials, might I add highly placed. The kind who frantically search for scapegoats in subordinate ranks when it is their turn to stand up humbly admit they erred/screwed up.
Let's start with a few examples below. These are just some [of many] recent incidences related to Air India that I would like to cite. This may or may not directly implicate any public official but shall demonstrate the unaccountability problem we have.
1) June 2014
What should be done with such individuals? Not necessarily the ones involved in above incidences. It's simple, SACK THEM. Only when livelihood and all the amenities that comes along with being public official [which are currently taken for granted] are under threat, can we expect these questionable individuals to take their duties/roles seriously. Will such carelessness, lack of commitment to the duty tolerated elsewhere outside public companies? Of course this does not mean indiscriminately sack officials for small blunders but that option should always kept and be made aware of. Akin to analogy of Ajmal Kasab here, executing him sent a stern message to Pakistan and we should not expect any such mis-adventurism from across the border anytime soon. Similarly, we need to drive home such stern message within the Indian babudom that accountability matters! [Even in the case of non-fatal incidents]
Finally. if I were able to reach out to every public servant through this new age media, I'd only make one request to all of them and that would be to watch the video below.
Kindly circulate this across social media. Let's aim to reach far and wide. Let our voice be heard. SPEAK UP INDIA!